announced the close of $45 million in funding from the Tene Investment Fund.

Established in 2008, said it stands out for its technological and marketing capabilities. The site sells most of the popular eyewear brands and five different private label brands that represent over 50 percent of company sales. It was recently ranked as one of the fastest-growing e-tailers in the U.S. by Internet Retailer magazine.

The funding will be used to finance expansion plans including a U.S.-based fulfillment center, R&D and its expansion of customer service solutions.

“We strongly believe that people should not be overpaying for a health necessity such as prescription eyewear. We founded to disrupt the industry and help everyone see better by offering high-quality glasses at affordable prices. During the COVID-19 pandemic we have been privileged to be able to continuously support our customers’ needs, pushing for innovative ways to make shopping from home as comfortable and as hassle-free as possible for them,” said Daniel Rothman, CEO and co-founder.

Optimax was founded by Rothman, Eldad Rothman, COO and Roy Yamner, CTO. To date, has raised $95 million in funding with Viola Growth as the leading shareholder.

With its primary direct-to-consumer operation,, Optimax owns and operates United Vision Plan (UVP), a B2B platform that provides online vision benefit plans.

Photo courtesy GlassesUSA