Michelob has joined forces with Up2Us Sports to recognize the special role that coaches, mentors and father figures play in our lives with a short film titled “Dear #ULTRADAD.”
For every consumer use of the hashtag #ULTRADAD on social media between now and June 17, the brand will donate $1 to the Up2Us Sports organization. The stars in the video include a basketball coach, dance instructor and step-father. Watch the video here or click on the image below.
Video courtesy Michelob