Gita Sporting Goods announced a new chapter in its longstanding and successful partnership with Pinarello, a leading brand of premium road bicycles, parts and accessories, through the introduction of Pinarello US.
The newly-formed Pinarello US is a fully-owned subsidiary of the Italian Cicli Pinarello and is led by company president David Vigil. The company looks to increase Pinarello’s presence in the US market through a host of dealer-centric and experiential initiatives while continuing to partner with Gita to provide exceptional service and logistics.
Giordana Andretta, vice president of Gita Sporting Goods, will be deeply involved in the new partnership and said, “Gita has joined forces with Pinarello US to partner in the distribution of its unparalleled products and to support the brand’s innovative vision for growth.”
Dave Vigil, president of Pinarello US, said “Giorgio, Giordana and the entire Gita team have been an integral part of Pinarello’s success in the US market, and we look forward to their continued involvement as Pinarello looks to deepen its relationships with its dealers and increase its brand presence in the US market.”
Pinarello US will be based out of its San Diego, CA headquarters with certain logistics continuing from Gita Sporting Goods’ Charlotte, NC headquarters.
Founded in 1973 and privately held, Gita Sporting Goods, Ltd. has served the U.S. bicycle industry for over 45 years. Based in Charlotte, NC, the company imports and distributes high quality bicycle equipment and soft goods to the U.S. bicycle industry, including Giordana Cycling apparel (giordanacycling.com).
Pinarello was founded in 1952 by Nani Pinarello and is a leading premium road bikes, parts and accessories brand.
