Charlotte, NC-based Gita Sporting Goods Ltd. hired Mark McCormack as its independent sales representative for Giordana clothing, Pinarello bicycles and Pegoretti frames in the New England territory.
After retiring from professional cycling, McCormack created Slipstream Cycling Services, an independent rep organization.
“This is kind of like a homecoming for me. Ever since I started my business as a sales rep I’ve kept a close eye on what Gita was bringing to the market. I have fond memories of racing in Giordana clothing in the ’80s, ’90s and mid 2000s,” said McCormack after signing on. “I am excited to be working with them once again and to help showcase Giordana, Pinarello, and Pegoretti throughout New England.”
“We’re extremely happy to have Mark on board. He’s obviously a highly motivated individual who has been successful in every endeavor he’s pursued,” said Gita National Sales Director Giordana Andretta Walker. “His commitment and enthusiasm to our brands is contagious and will be beneficial to all dealers in his area. We look to Mark to provide shops the service and guidance necessary to reach their full potential with the Gita family of brands.”
McCormack will join the Gita team for Interbike in Las Vegas next week at the Giordana display. Gita will look to leverage his nearly 10 years of bicycle brand representation experience to expand brand penetration in the territory.
