Gita Sporting Goods Ltd. hired the Vivion Group as its sales representative for Texas, Oklahoma, Louisiana and Arkansas.
The Vivion Group, led by Founder Jason Vivion, takes over the territory effective immediately. With more than 15 years of experience in the bicycle industry and in the territory, the Vivion Group's team also includes Josh Kerkhof and Cole Tininenko. They will collaborate to cover the designated region.
Gita will rely on Vivion to expand its representation for Giordana, Pinarello and its other brands in the territory.
Giordana Andretta, Gita's national sales manager, said. “We’re extremely happy to have Jason and the Vivion Group representing us. They’ve been successful in the territory for many years. We believe their level of professionalism aligns with the quality of the brands Gita offers. The commitment and the enthusiasm they’ve already shown for our product lines will benefit all dealers in the territory. We look to the Vivion Group to provide shops the service and guidance necessary to reach their potential with Gita.”
Gita Sporting Goods, Ltd. is a privately held corporation based in Charlotte, NC. An importer and wholesaler of high quality equipment and soft goods, it has serviced the U.S. bicycle industry for more than 35 years. Gita currently represents Giordana, Pinarello, Pegoretti, Fulcrum, Campagnolo, MOst and Gommitalia.
