Far Bank Enterprises, Inc., parent company of Sage Manufacturing, Redington and RIO Products Intl., Inc., announced the addition of Jennifer Gish as marketing manager for the Redington brand of fly rods, reels and fishing gear, effective October 1, 2009.
An integral part of the FarBank team, Gishs responsibilities as Marketing Manager will focus on all aspects of marketing, including brand management, communication strategies, advertising, promotions and marketing research.
Gish comes to Far Bank with well over a decade of marketing experience in branding, communications, design, project management, vendor management and successful execution across a wide range of objectives and industries. Most recently, Gish was the Marketing Manager at Buck Knives, where she was a key member of the management team and spokesperson for the iconic knife brand. Prior to Buck, Gish was Marketing Manager for Zak Designs where she actively developed and implemented various branding, marketing and public relations strategies.