Knife and multitool maker Gerber has appointed Andrew Gritzbaugh as general manager. He will be based in the company’s Portland, OR, headquarters.
An avid outdoorsman and U.S. military veteran, Gritzbaugh has more than 15 years of leadership experience across a variety of organizations. He joined Gerber in 2011 and through multiple positions has helped the organization refocus on its core consumers and fully realize its American identity.
Gritzbaugh will oversee all aspect of the global business, including, Product & Portfolio, Brand Strategy, Product Development & Innovation, Marketing and Channel & Business Development. He will also continue direct leadership over Brand Marketing.
“I’m honored by the opportunity to lead the Gerber business and couldn’t be more optimistic about the promising road ahead,” Gritzbaugh said. “We have refocused the brand on delivering innovation, quality and value to our core consumers, and with continued focus and a more aligned global strategy we are postured to transform the current momentum into long-term, sustainable growth. I’m extremely confident in our passionate global team and excited to continue building Gerber into an iconic lifestyle brand.”
