Fiskars Brands Inc. has hired Backbone Media to handle public relations efforts for Gerber Legendary Blades and Brunton. Backbone Media will support Gerber and Brunton’s joint communications team with product placement and brand awareness.

Senior Communications Manager for Brunton, Jason Kintzler, states, “As we combined the marketing efforts of the Brunton and Gerber brands, it made sense to find one public relations firm to leverage the synergy of our product lines. Backbone Media’s wealth of contacts within the broad active lifestyle and hunting markets made it a natural fit. We are also impressed with Backbone’s reporting systems, which maximize the value of coverage and support our sales teams and retailers.”

Backbone Media Partner Nate Simmons comments, “Both Brunton and Gerber are powerful, innovative brands with a strong heritage. They have tremendous appeal to the media and continue to deliver pinnacle products year after year. It’s a joy to represent companies that offer best-in-category designs; we’re looking forward to working together.”