George Washington University (GWU) and Adidas entered a five-year partnership in which the Portland, OR-based company will be the official athletic footwear, apparel and accessory brand of the Colonials through the 2024 season.
GWU Director of Athletics and Recreation Tanya Vogel announced the deal.
“Adidas is a global leader in the world of sport and we are thrilled to enter into this agreement,” said Vogel. “It became clear to us that Adidas will be a true partner as we strive to achieve excellence in all that we do. Our GW students, coaches and staff come to the Nation’s Capital to change the world and Adidas is perfectly positioned to join our team in this pursuit.”
“George Washington has an unwavering commitment to excellence and a remarkable track record in both academics and athletics,” said Jim Murphy, senior director of NCAA Sports Marketing at Adidas North America. “We’re proud to partner with GW and bring our best and most innovative gear to their athletes, coaches, and fans.”
Adidas will outfit athletes across GW’s 27 varsity men’s and women’s intercollegiate sports. Adidas and GW will also co-create gear for coaches, staff, and fans of the Buff and Blue.