Gen-X Sports Inc., a wholly owned subsidiary of The Forzani Group Ltd. has acquired the North American rights to the licensed trademark of “Savier”. Savier is an authentic skate shoe brand that is owned by a wholly owned subsidiary of Nike Inc.
“We are very pleased with our new relationship with Gen-X Sports Inc. and The Forzani Group Ltd.,” said Nick Stowe, Director Nike Subsidiaries and New Business. “We believe that Gen-X is the perfect partner to take the Savier brand forward.”
“We are very excited with the Savier license” stated Jamie Salter CEO of Gen-X. “Savier is an authentic skate shoe brand and Nike is a world class company.”
Travis Wood co-founder of the Machine, a marketing company, stated that. “This partnership is exciting because it brings a truly authentic brand like Savier together with a company (Gen-X) that has a solid reputation for taking action sports brands to the next level. Gen-X is a mover and shaker and we expect great things will happen with this partnership.”
