Gearhead Outfitters is celebrating the grand re-opening of its Pinnacle Hills Promenade location in Rogers, AR, which is now rebranded as a Patagonia Concept Shop. The store was reportedly closed through the Labor Day weekend to make the change-over to the new concept. The retailer said the store will be exclusively focused on offering an expanded line of Patagonia products, along with other premium brands such as On, Hoka, Birkenstock, Altra, Danner, and Smartwool, curated to complement Patagonia’s offerings.

“Patagonia has been a fantastic supporter of our vision, and we are eager to bring this specialized experience to our loyal customers,” said Heath Gammill, director of purchasing and store development, Gearhead Outfitters.

Located just a stone’s throw from the Pinnacle Hills Promenade, the retailer’s new Gearhead Outfitters – The District, offers 10,000 square-feet of retail space to service the city’s rapidly developing area.

The new The District store, which opened on May 11, represents Gearhead Outfitters’ regional expansion.

“We are thrilled to continue our journey in Rogers, where we have been warmly welcomed for nearly a decade,” Gammill added. “This new location not only allows us to offer more of everything our customers love but also gives us the opportunity to introduce exciting new brands.”

Image courtesy Gearhead Outfitters