GEAR for Sports named Jeff Peden western regional sales director, and Sean Joyce as sales representative. These new appointments support the company’s golf brand expansion with GEAR for Sports, Robert Trent Jones Apparel
and Sunice.

“We are thrilled to welcome Jeff and Sean to the GEAR family,” noted Dan Langner, vice president of sales and marketing. “These individuals bring great
experience and talent, we know they will do an exceptional job.”

As the western regional sales director, Jeff Peden will oversee GEAR for Sports,
Robert Trent Jones Apparel, Sunice and GEAR Headwear brand growth in the western
region. Additionally, Peden will manage all GEAR sales representatives and key
accounts. Peden brings over twelve years of golf sales experience to GEAR, having
previously held positions at Nike and TaylorMade/Adidas.

“The GEAR for Sports opportunity was irresistible,” stated Jeff Peden, western
regional sales director. “GEAR is a fantastic company and the plans to grow the portfolio
of brands is very exciting.” Peden received a Bachelor of Science degree in Education
from Western Oregon State College.

Sean Joyce has been named sales representative for the Illinois territory and will
manage all sales and marketing efforts for this state. Joyce will be responsible for the
marketing of GEAR for Sports, Robert Trent Jones Apparel and Sunice brands to the
green-grass arena. Joyce offers over fifteen years of golf sales experience and has been
an active member of the Illinois Professional Salesmen Association for the past eleven

“I’ve worked in this industry for a long time, and no one can compete with
GEAR’s quality of garments and decorating capabilities,” said Sean Joyce, sales
representative. Joyce is the three-time National Salesmen of the Year award recipient.
He earned a Bachelor of Arts degree in Finance from the University of Illinois.