Gear.com, a key player in the specialty outdoor retail market, on Thursday unveiled a marketing campaign around an “official partnership” with Lego Skier Bro, Aspen’s best, smallest skier.
With a penchant for hashtags, an eclectic group of miniature friends, his braggadocios attitude, and his superb ability to get the shot, Lego Skier Bro will lend his superior vision to help grow the Gear.com audience. As such, Lego Skier Bro becomes the first officially sponsored pro skier on Gear.com’s universal team.
“We couldn’t be more excited to be partnering with Lego Skier Bro,” said Kameron Harper, global marketing lead at Gear.com “He’s an expert story teller and always keeps his fans wanting more, plus he travels light! Lego Skier Bro is truly an inspiration to all skiers, regardless of their size.”
“I’ve had so many #sponsors asking to work with me, when I really just do it for my #fans, and for the #likes,” said Lego Skier Bro. “Deciding to work with Gear.com will bring me to the #nextlevel. Along with money, they are giving me the creative rights to continue being the #best skier out there and #develop my platforms in a way that gives my #followers what they want. I’m as #lucky as they are to have me on the team.”
This season Lego Skier Bro plans to focus on being the best skier he knows while reconnecting with the purity of the mountains through inspiring posts. He will be working directly with the Gear.com team to develop stories while traveling to the coolest locations and positively impacting everyone he meets.
