Global Brand Marketing Inc. has signed an exclusive licensing agreement with Sean John giving GBMI the license to design, develop, manufacture, and distribute Sean John collection footwear for men, women, and children worldwide. The footwear collection will include dress/casual and athletic styles that will accompany the contemporary and sophisticated collections by Sean John for men and women. The footwear collection will be launched during the New York FFANY show in June 2007 for the Spring/Summer 2008 seasons.
“We have the utmost respect for the fashion ingenuity of the Sean John brand, which has flourished in a short amount of time under the creative direction of Sean “Diddy” Combs and his design team. We look forward to leveraging the strong relationship that he has built with the core fashion conscious and urban consumer,” said Killick Datta, Chief Executive Officer of Global Brand Marketing Inc. “We believe that our innovative design team, extensive global distribution capabilities, and strong commitment to quality will help make this a very successful partnership.”
“We launched a capsule collection of footwear, the Sean John Elites, in the Fall of 2005, and it was an instant success,” said Sean Combs. “With this new partnership, we will be able to dramatically increase our offerings and distribution. We look forward to working with GBMI as we believe they are the industry leader in both design and distribution.”
