Global Brand Marketing, Inc. has announced two promotions designed to deepen and strengthen GBMI’s executive management team worldwide. Charles Dallain has been promoted to Vice President of International Sales, Europe, Middle East & Africa and Krista Treide has been named to the newly created position of Vice President of Product Strategy and Operations.
“These promotions provide even more depth to our leadership team,” stated Killick Datta, Chief Executive Officer of Global Brand Marketing, Inc. “Both share an immense passion and enthusiasm for GBMI and its stable of brands and demonstrate our depth of internal talent dedicated to the continued growth of GBMI worldwide.”
As Vice President of International Sales, Dallain will be responsible for all aspects of International sales operations for each of GBMI’s brands and any other new brands that join the GBMI group in Europe, Middle East and Africa. Mr. Dallain was previously Vice President, International Sales for Brooks Sports, Inc., where he was responsible for managing sales in 75 countries. He will report to John Bidegain, Senior Vice President of International Sales.
As Vice President of Product Strategy and Operations, Treide will be responsible for developing and executing product strategy and will oversee the functions and operations of the fast growing GBMI design teams. Treide joined GBMI most recently from Nike International, Ltd., where she was the Global Footwear Product Director. Treide will report to Fiona Adams, Senior Vice President of Product Design and Merchandising.
