Louis Garneau USA has announced the appointment of Jerry Newray as sales director for its U.S. operations, effective February 11.

In this capacity, Newray will be responsible for expanding Garneau’s business opportunities throughout the USA with the help of a very well-established rep force and inside sales support team.

Newray comes to Garneau USA with over 30 years of sales and sales management experience in the cycling and multisport industries as director of sales for IBD and custom divisions with brands such as Hind, Descente and most recently Canari and Shebeest Cyclewear.

“I’m truly excited about joining the Garneau USA Team and the legacy in which the brand has been built,” Newray said. “There certainly isn’t another brand in North America like Garneau that has the culture, passion and resources to drive business through the various channels of distribution as it continues to grow.”

Newray’s strong team building abilities and strategic leadership will complement Garneau’s ability to meet the needs of customers, as we continue to thrive and provide safe and innovative products to the U.S. cycling market.