Strengthening their presence in both the ski and outdoor markets of Southern California and the Southwest, Garmont USA will partner with Justin Singer and the Pacific Sierra Group, effective immediately.
“We are excited to have Justin and the group elevate the brand to new heights,” said Gord Bailey, president of Garmont USA. “With the introduction of the new Masterlite, a high-performance ultralight alpine touring boot, as well as the new Amica and Zenith series of light hikers, the connection between Garmont and outdoor adventure has never been stronger.”
Pacific Sierra Group is a sales rep team targeting markets in California, Nevada, Arizona and Hawaii. The team relies on a solid understanding within the industry due to personal experience as outdoor enthusiasts.
Singer, based in Truckee, Calif., is an experienced backcountry skier, with a passion for both the sport and the industry.
“I’ve known for years that being a sales rep in the outdoor industry is my true passion,” said Singer. “Traveling the west, working with great people, selling amazing product it’s a fantastic job and an exciting time to be representing Garmont in the field.”
Known for numerous sport-specific innovations and a performance fit supported by what Garmont calls Anatomically Directed Design, the company's product line includes award-winning alpine, alpine touring and telemark ski boots; and outdoor footwear for mountaineering, backpacking, hiking and trail sports.
For Spring 2011, Garmont is introducing the Amica Collection, their first technical footwear assortment designed by and for women, as well as the Zenith Collection; a progressive lineup of performance trail shoes for men.
