Garmont N.A. Inc. has named Chris Lussier as VP of Sales and Marketing for its Outdoor Division. Lussier will lead sales of Bridgedale, Garmont Footwear, and the Life-Link product lines for the United States and Canada. He begins his new position immediately.


Prior to joining Garmont NA, Lussier was the founder of SmartFuel, Inc., a performance energy food company for athletes. Garmont N.A. hired Lussier as the Bridgedale Sales Manager in 2003. Lussier will report to Garmont NA President Gord Bailey.  

 

“Chris has been invaluable to Garmont NA in developing products, strategies and programs with the UK-based Bridgedale Brand,” said Garmont N.A. President Gord Bailey. “His understanding of the Outdoor Market, experience with product development and passion for outdoor activities are a solid foundation for bringing the same successes to the Garmont and Life-Link brands.”