Columbia Sportswear Company, Garmin International, Goodyear and America Online (AOL) will join Jeep and NBC as sponsors of Jeep World of Adventure Sports, the new action-adventure sports series that debuted on NBC April 10. The program airs its next episode on May 22.
The TV series, produced by NBC and sports-marketing firm Aura360, covers adventure and action sports around the world. The sports coverage and production formula provide a natural utility for vehicles and lifestyle products, such as Columbia Sportswear's all-weather technical gear and Garmin's GPS technology, to be incorporated into the show.
“This project will not only provide great programming for consumers, but is taking product integration to a new level,” said Jeff Bell, Vice President, Jeep. “As much as the Jeep brand is known for its six decades of sports utility vehicle leadership, it continues to be one of the most forward thinking brands. We are excited to be working with brands who understand the value of properties like Jeep World of Adventure Sports.”
Columbia Sportswear, Garmin International and the Jeep brand have a presence across all integrated channels of the Jeep World of Adventure Sports property. The brands will appear in more than 24 pages of print advertising in adventure sports-related publications, including Sports Illustrated. They also will be featured on www.WorldofAdventureSports.com .
In addition, the brands will gain visibility through sweepstakes and promotions across all media channels including a nationally distributed Sports Illustrated cover wrap. Promotion prizes include a Garmin GPS handheld unit, Revo sunglasses and Columbia outerwear, as well as a Jeep vehicle as the grand prize.
As the exclusive outerwear sponsor of the series, Columbia Sportswear will outfit host Pat Parnell and other show talent plus the NBC Sports crew with all-weather technical gear from its 2004 Titanium Outerwear collection.
Garmin International, a leader in Global Positioning System (GPS) technology, is the exclusive electronic navigation provider for the series. Garmin products and GPS systems will be utilized and featured in various events and used by production crews operating in the field.
