Gap Inc. appointed American fashion designer Zac Posen as EVP, creative director of Gap, Inc. and chief creative officer of Old Navy, based in San Francisco, CA.

Posen is an award-winning fashion designer and entrepreneur with over 25 years of working in the fashion industry as a creator of couture, ready-to-wear and accessories, to name a few. 

“I’m thrilled to welcome Zac Posen, one of America’s most celebrated designers, at the onset of an exciting new chapter for Gap, Inc. His technical expertise and cultural clarity have consistently evolved American fashion, making him a great fit for the company as we ignite a new culture of creativity across the portfolio and reinvigorate our storied brands,” said Richard Dickson, president and CEO of Gap, Inc.

As CCO of Old Navy, Posen’s immediate focus will be leading design, merchandising, and marketing for the second-largest apparel brand in the U.S. and Gap, Inc.’s largest brand. Posen will work with Haio Barbeito, Old Navy’s president and CEO, reporting directly to him.

“Given our scale and sizeable customer reach, Old Navy provides a tremendous canvas for Zac’s talent and creativity,” Barbeito said. “And his leadership will add a new dimension to Old Navy as we reassert the brand with renewed authority in fit, quality and style for the family.”

“Gap, Inc. and its brands have shaped American fashion and pop culture for decades, and there’s so much potential at Old Navy. I’m eager to join Gap, Inc. now as brand reinvigoration kicks up across the portfolio, rooted in great product, experiences and a new culture of creativity,” Posen expressed.

As the Creative Director of Gap Inc., Posen will be Dickson’s cultural curator and creative partner, joining the company’s Executive Leadership Team. Posen’s hire follows those of Eric Chan to chief business and strategy officer and Amy Thompson to chief people officer, as Gap, Inc. aims to bolster its leadership team with creative talent to support efforts to reinvigorate its brands.

Image courtesy Gap Inc.