Gander Outdoors, formerly known as Gander Mountain, is now open in Baraboo, WI. A grand opening event is planned for Saturday, July 28, 2018 at 315 W Pine Street. The 48,000-square-foot location is one of ten facilities in the state.

The grand opening will kick off at 9:00 a.m. with free pastries and coffee in the morning and hot dogs and chips provided by a local community group from 11 a.m.-1 p.m. Family fun includes opportunities for children to paint a lure 11 a.m.-2 p.m. and build a duck call from 1-3 p.m. The event includes storewide savings on a huge assortment of products and fantastic giveaways with customers receiving a gift with purchase and drawings for gift cards throughout the day, while supplies last. Experts on fishing, hunting, boating and more will be available to assist with customers inquiries and purchases.

Marcus Lemonis, star of CNBC’s The Profit, bought Gander Mountain assets in bankruptcy court in May 2017 and is beginning to reopen many of the chain’s stores to serve customers who are passionate about hunting, fishing, marine and water sports, camping and active and shooting sports. Gander Outdoors is owned by Camping World Holdings.

“We’ve received such positive feedback from all the communities across the country in which we opened our new Gander Outdoors locations,” said Marcus Lemonis, chairman of Camping World. “We are so thankful for the customers shopping with us for their outdoor and sporting needs and we are excited to continue expanding our outdoor industry footprint while supporting economic growth in all these communities.”