Gander Mountain plans to change its name to Gander Outdoors, according to a tweet from its new owner, Camping World CEO Marcus Lemonis.
Lemonis offered $25,000 for anyone who comes up with a new logo for Gander Outdoors.
Marcus Lemonis, chairman and CEO of Camping World, has pledged to bring back at least 70 of Gander Mountain’s 126 Gander Mountain locations. He expects the chain will greatly benefit from lease renegotiations, a merchandise overhaul and localizing assortments by market.
While all of Gander Mountain’s 126 stores are undergoing going-out-of-business sales, Camping World has until October 6 to decide which stores it will take over. He said on Camping World’s first-quarter conference call, “The liquidation of the existing Gander Mountain inventory will allow us to start with a clean slate of what we consider are appropriate levels at the appropriate stores in the appropriate market at the right time.”
Photo courtesy Gander Mountain
