Gander Mountain said it began limited national distribution of its 244-page catalog to customers. The catalog marks Gander Mountain’s return to direct marketing after 12 years.
The new catalog with custom artwork on the covers evokes memories of Gander Mountain catalogs from the 1960’s, some of which are now collectors items.
“Gander Mountain titled catalogs will include a broad assortment of apparel and outdoors products that will always be available in the right size and colors,” said Rick Vazquez, executive vice president of merchandising.
The size of the potential market in the outdoor lifestyle industry is estimated at $50 billion or more in annual sales. Gander Mountain’s fiscal 2007 sales were approximately $969 million and the company views direct marketing via catalogs and its new e-commerce website (http://www.GanderMtn.com) as a significant opportunity to increase sales and profitability.
According to Gander Mountain’s CEO, Mark Baker, the return to catalog sales as well as the launch of GanderMtn.com in early August completes two key objectives for Gander Mountain as the company returns to its roots in direct sales, while providing customers a whole new way to shop.