Express’ NBA-themed “Game Changers” announced today that NBA players Brandon Ingram, Denzel Valentine, Jamal Murray and John Collins, exemplify the true spirit of what it means to be a game changer. Watch the promo video here or clicking the link below.
A series of lifestyle videos produced by Express will tip-off the partnership showcasing the brand ambassadors’ performance, style, determination and the will to win both on and off the court.
“We couldn’t think of better partners in this mission than the NBA and its young up-and-coming players. We’re thrilled to bring our customers closer to the game and to share the authentic stories of hard work, grit and perseverance through the lens of our NBA Game Changers Brandon, Denzel, Jamal and John.” – David Kornberg, President and CEO, Express
The campaign will capture the essence of each athlete, what drives him to succeed and how fashion gives him the confidence to take on what’s next in his day and life. The partnership builds on Express’ history of collaborating with inspiring individuals and follows the retailers’ partnerships with professional athletes who are on the cusp of becoming champions in their sport.
Photo and video courtesy Express
