Hi-tech golf apparel brand Galvin Green hired corporate executive Per Ågren to a new position as global sales director in a move designed to strengthen worldwide sales growth.

Ågren, who originates from Malmö and has previous golf industry sales experience, having worked for Ecco and Acushnet, assumed responsibility for driving wholesale business for Galvin Green in its main markets of North America, Europe and the Nordics. He will also look to develop new business for the brand worldwide, including Asia, while based at the Galvin Green headquarters in Växjö, southern Sweden.

CEO Nicholai Stein commented on the appointment, “It’s an exciting time for Per to be joining us, and he’s adding great commercial experience to our senior management team. I’m sure he will help us manage growth in markets where Galvin Green shirts and shorts are as popular as the award-winning outerwear and mid-layer garments that established our reputation among golfers looking for top performance and protection from the elements, as well as standout styling, size and color options.”

“I’m thrilled to be joining Galvin Green at a time when it’s clearly well placed to benefit from long-term investment in sustainability and sourcing advanced fabrics from environmentally sound suppliers around the world,” said Ågren, who has spent more than 25 years commercializing brands and enhancing trade relations.”