Galfer, headquartered in Barcelona, Spain, a manufacturer of braking systems and components for motorcycles and bicycles, announced the hire of Guillermo Font as global marketing director.
Font is a 20-plus-year marketing and brand development veteran who has worked across various sectors and countries, driving growth and innovation. In his new role at Galfer, he is responsible for adapting strategies to global market trends in the company’s next growth phase.
The company reported in a media release that Font’s hire “is part of Galfer’s strategy to strengthen its leadership and expand its reach in the international market while maintaining the values that have made the company a benchmark in innovation and quality.”
Under his leadership, the company will implement “new digital marketing initiatives and brand positioning strategies allowing Galfer to adapt to the changing demands of the market and the expectations of modern consumers.”
Images courtesy Galfer
