Gaia, Inc., the subscription video-streaming service, has acquired Yoga International, a digital yoga service.
Originally started as a print magazine thirty years ago by the Himalayan Institute, Yoga International has since transitioned to a digital-only subscription platform. The acquisition adds 4,000 hours of yoga content to Gaia’s library.
“Over 250,000 of our members globally practice yoga on Gaia, while also enjoying our broader content offerings,” said Paul Tarell, Gaia, CFO. “As we continue to create and find meaningful content, increase subscribers and grow internationally, we are excited to welcome the Yoga International community to Gaia. We look forward to carrying on the legacy that Yoga International and the Himalayan Institute have built over the decades. Like Gaia, they have celebrated the practice of yoga as more than purely a physical pursuit while connecting back to the deeper roots of yoga traditions.”
Himalayan Institute CEO and Yoga International Chairman, Ishan Tigunait, commented: “We are pleased that Yoga International has found its new home with Gaia. As a leader in consciousness-expanding media, including online yoga content, Gaia shares Yoga International’s passion for empowering its members’ personal growth. Yoga has transformed from a niche discipline into a culturally relevant, conscious lifestyle, and is the quintessential embodiment of wellness in the 21st century. The Himalayan Institute is excited to transition stewardship of Yoga International to Gaia and looks forward to the positive impact Gaia will have on the world as it continues to share the practice of yoga worldwide.”
Photo courtesy Gaia
