G-III Apparel Group, Ltd. has inked a strategic partnership and investment in All We Wear Group (AWWG), for an ownership stake of approximately 12 percent.
AWWG has now become the agent for DKNY, Donna Karan and Karl Lagerfeld across Spain and Portugal.
Madrid-based AWWG, owned by the M1 Group, LCatterton and Founder Carlos Ortega, is a platform for international brands, including Hackett, Pepe Jeans and Façonnable, and generates a reported “$650 million in revenues across over 3,500 points of sale in over 86 countries.”
The Group, which also manages the Iberian business for PVH Corp., offers “significant expertise to unlock the Spain and Portugal markets for G-III’s brands as the company seeks to maximize its European growth opportunity.” G-III also plans to leverage AWWG’s notable presence in India to “expand its key brands, led by DKNY, in one of the fastest-growing fashion markets in the world.” In turn, AWWG will benefit from G-III’s operations in North America to expand its footprint in the market.
Morris Goldfarb, G-III’s chairman and CEO, said, “This exciting partnership with AWWG helps us accelerate a number of our strategic priorities. It not only affords us the opportunity to meaningfully invest in a company with iconic brands but also represents a sizable international presence with a strong infrastructure and talented leadership team that will benefit our efforts to scale our European business. At the same time, we look forward to supporting AWWG’s overall growth and advancement of their brands here in North America.”
Marcella Wartenbergh, CEO of AWWG, stated, “We are incredibly proud to have G-III, an industry leader with a track record of scaling brands, as our shareholder. We look forward to partnering together to propel the growth and European expansion of DKNY, Donna Karan and Karl Lagerfeld, leveraging our global brand platform, operational excellence and Indian market capabilities. AWWG will also benefit from G-III’s expertise and investment as we seek to expand our brands Hackett, Pepe Jeans and Façonnable in North America and further solidify our operational platform during this critical moment of our growth journey. This agreement is the result of a relationship built on mutual trust and a unified vision for brand growth and product development.”
G-III Apparel Group, Ltd., owns and licenses a portfolio of over 30 brands, including DKNY, Karl Lagerfeld, Donna Karan, and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston, and National Sports leagues, among others.
Image courtesy Façonnable
