Athletic impact protection company G-Form partnered with four-time X-Games Gold Medalist Kevin “K-Rob” Robinson to become the official provider of his protective gear. To mark the collaboration, the BMX cyclist will go for a world record jump that will air live on ESPN on August 13.
As part of the partnership, G-Form will support the K-Rob Foundation to help the underprivileged children of Rhode Island stay involved in sports and raise awareness on the importance of safety through school outreach programs. This year, Robinson completed the construction of a skate park in East Providence through a joint venture between his foundation and the city to encourage athletic activity for the local youth.
“I am so excited for my new relationship with G-Form,” said Robinson. “Safety is number one for me, which is why I can still ride BMX freestyle at a high level after 30 plus years. Now that I am wearing the best protection with G-Form, it will keep me performing at that level. Here we go!”
“G-Form is honored to have K-Rob, a true innovator in the world of BMX, join our family,” said Michael De Leon, VP global marketing, G-Form. “His dedication and involvement in the community and sports is inspiring.”
