Fitstop, the Australia-based fitness chain with over 200 studios worldwide, reported plans to enter the U.S. market with a flagship location opening in Santa Monica, CA, in May.
The company also plans to open ten U.S. locations by the end of 2023, including its first franchise-owned location in Cherry Hill, NJ.
Fitstop Santa Monica will be owned and operated by Fitstop corporate.
Peter Pisani, whose past roles include U.S. head of fitness at Fiit and global performance director at F45, was hired as Fitstop’s North America Athletic Director.
“Fitstop’s entrance into the U.S. fitness market marks a major milestone for our brand, and we look forward to helping as many people as possible to move more to live more,” said Fitstop Founder and Managing Partner Pete Hull. “From our championship team to our unique science-backed functional fitness formula, we aim to disrupt the fitness landscape in the U.S. market.”
