FuelBelt, Inc., the maker of hydration belts and running accessories, appointed Monsoon Group, LLC as FuelBelt's new sales representative agency in the Florida territory, covering run specialty, outdoor and fitness retailers in the Sunshine State.

Monsoon Group is a multi-line, multi-rep sales agency whose principal rep, Wayne Raines has been in the sporting goods and fitness industry for over 25 years. With a great selection of other top shelf brands, Monsoon Group will be providing excellent service to the retailers and their customers by communicating five of our exclusive collections under the FuelBelt umbrella: FuelBelt in-line, Ironman, Rock n Roll, Jasmine Seven, and the Gatorade Endurance collection.

“We are very excited to welcome the Monsoon Group to the FuelBelt team as our sales agency of record for the Florida territory. They have incredible experience in the running specialty and fitness marketplace and bring a strong work ethic that matches the drive of our team. We look forward to providing exceptional service and continued innovation to the territory and Monsoon Group is going to be key to that outcome.” says Vinu Malik, CEO and founder of FuelBelt, Inc.

“Our team truly understands the needs of the athlete and can talk from experience. We know the importance of proper equipment and proper hydration” says Raines. “I'm very proud and excited to work with all the folks at FuelBelt and the retail accounts in Florida!”

With the addition of Monsoon Group to FuelBelt’s national sales team, FuelBelt will continue to raise the bar on product innovation, retail support and education for endurance athletes and fitness enthusiast across the country.

FuelBelt makes hydration belts and running accessories. Founded in 1997 by 36x Ironman finisher and 7-time Ironman World Championship participant, Vinu Malik, FuelBelt has been used to break world records, set personal bests, and have been used at the Olympic world stage, where every effort and every second counts.