Froggs Toggs has acquired Alabama-based hunting and fishing gear company Insight Outdoors. The acquisition enhances the brand’s existing product lines by expanding its current offerings to add hunting and fishing bags and packs, which Insights Outdoors are known for.
Froggs Toggs said it became attracted to Insights Outdoors due to the company’s innovative product ideas, premium quality and expansive feature sets. This acquisition opens opportunities for growth and product expansion under both brands.
“Froggs Toggs has worked diligently to strengthen and diversify its product offerings, and the acquisition of Insights Outdoors supports that mission,” said Will Fowler, president and marketing director, Froggs Toggs. “Together, we will better serve our customers by offering a more expansive product selection based on quality, performance and innovative design.”
Insights Outdoor business manager, Monte Bennett, will join the Froggs Toggs’ executive team.
“Insights Outdoors strives to produce exceptional value for the quality, features and innovation, and we believe those values align perfectly with how Froggs Toggs approaches its brand and products,” said Bennett.
Photo courtesy Insight Outdoors