Freestyle has launched a broad initiative to restructure its business bringing all sales, sales support, marketing and graphic design in-house to its Newport Beach headquarters. The company also expands its print and online advertising efforts, and secures new athlete and event sponsorships.
“Bringing marketing back in house is huge, it allows us to have complete control over the Freestyle brand image, greatly increasing our creativity and efficiency in executing out marketing initiatives”, said Chad LaBass, Marketing Director.
“We believe these changes will also allow Freestyle to better control our market position by providing dedicated sales support from our home base,” added Will Cox, General Manager of Sales and Marketing. “With a dedicated sales support team in Orange County focused on Freestyle, we are confident dealer relationships will grow and strengthen.”
