Freemotion, a manufacturer of cardio and strength equipment for home and commercial use and part of the iFIT group, announced a strategic partnership with Grupo Multi, the Brazilian fitness distribution company.
This partnership signals Freemotion’s expansion into the region’s fitness market and integrates the full Freemotion cardio and strength ranges, as well as iFIT content subscriptions into Grupo Multi’s portfolio. The move also positions Grupo Multi as a comprehensive fitness solution provider catering to all market segments in Brazil.
André Poroger, VP of products at Grupo Multi, stated, “By integrating Freemotion and its world-renowned products into our portfolio, we are enhancing our already successful brand and establishing ourselves as the go-to fitness solution provider for all market tiers. This move allows us to offer the widest range of high-quality products and services that cater to diverse customer needs and preferences.”
“We’re excited to partner with Grupo Multi and bring Freemotion’s cutting-edge fitness solutions to the Brazilian market,” said Mark Watterson, CEO of Freemotion. “This collaboration allows us to reach a wider audience and contribute to the health and wellness of communities across Brazil.”
This news follows the appointment of Yvette Cisneros as Freemotion’s sales director for LATAM. Cisneros is well-respected in the fitness industry, spearheading expansions into new markets and diversifying sales strategies.
Grupo Multi’s integration of Freemotion strengthens its position as a one-stop solution provider in the fitness industry. It offers a wide range of products, from affordable to advanced high-tech equipment, alongside financing options, after-sales service and technical support.
Image courtesy Freemotion
