Guier has worked in fitness for more than 25 years and his extensive experience includes 20 years in the commercial fitness sales industry. He was most recently director of field sales, clubs and non-profits, Precor. He formerly worked for Hoist Fitness and Busy Body Home Fitness.
In his new role, Guier will report directly to Freemotion Fitness CEO, Mark Watterson, and will oversee all US and Canada-based national and subscription accounts.
Watterson said: “We are thrilled to welcome Adam to Freemotion. Adam’s experience and leadership will be incredibly valuable as we focus on expanding our current and building new club and vertical partnerships. I look forward to seeing Adam lead these efforts alongside our Sales and Marketing division.”
Guier said: “I’m delighted to join Freemotion and the iFIT family. I’m enthusiastic about what is ahead for the Freemotion brand and I look forward to leading, building, and coaching a driven sales organization.
“As we strengthen our brand positioning in the commercial fitness space, we will have an increased focus on securing new vertical partnerships, building existing club relationships and expanding our digital subscription presence. I see this as being critical to continued growth – and I can’t wait to get started.”
IFIT’s brands include NordicTrack, ProForm, Sweat, Freemotion and Weider.
