On August 25, Free People will launch its second FP Movement Pop-Up shop located in Santa Monica.
The store will exclusively feature items from FP Movement, Beauty & Wellness categories. Weekly event programming will be available in-store for customers including wellness workshops and fitness classes led by leaders in the industry.
“With this location, we are aiming to create a space for the wellness community of Santa Monica and Venice. We’ve been working closely with partners from the neighborhood to put together rich programming that brings the community together in the spirit of wellness and natural beauty,” says Julie Verdugo, an associate director on the marketing team.
Free People’s goal with the space is to focus on programming that brings to life topics in the wellness, movement and beauty industries in the form of panels, classes, workshops or talks. These events will take place both in the space and outside with weekly focuses including Meditation Mondays and Wellness Wednesday. Partners include like-minded local brands from Maha Rose, Love Yoga, Chalkboard Magazine, Nicole Winhoffer. Content will then be shared across Free People’s digital channels (social + Bldg25) as well as across partners’ digital channels.
“We at Free People are thrilled to offer our second FP Movement Pop-Up, featuring an edited selection of not only beauty and wellness but movement pieces that highlight a curation of life, further advancing the lifestyle brand. As a brand, we are excited to offer the Los Angeles customer a new space where they can test out and shop cruelty free and non-toxic products from some of the top brands in the industry,” said Jessica Richards, Free People’s senior beauty merchant.
The FP Movement Pop Up will have a selection from workout apparel to casual streetwear highlighting sports bras, leggings and tanks. A curated selection of beauty and wellness items will be available from cruelty free, non-toxic brands such as Lilah B, RMS, The Beauty Chef, Tonik, 8 Greens and more.
The store will be located at 2925 Main Street Santa Monica, California 90405.
Photo courtesy Free People
