Frasers Group plc announced the appointment of Russell Merry as managing director for cycling. The group currently operates from over 70 Evans Cycles stores and retails a collection of cycling specialty products across its Group portfolio, which spans 22 countries and over 500 stores.
Merry joined the business with over 30 years in the cycle and action sports industries and, most recently, from Cycling Sports Group UK, where he was managing director. Merry has also held an international leadership position as GM, Cycling Sports Group USA, developing its North American business (Dorel Sports).
Merry’s job will be focused on the continued integration of Evans Cycles in Frasers Group having been acquired in 2018. He will also add specialist resources, find new opportunities and create strategic brand exposure to meet evolving customer needs.
Sean Nevitt, chief commercial officer, Frasers Group, commented: “The Group has been on an expansive elevation strategy, and as we continue our journey, we notice the ever-evolving demands of the cycling industry. Russell’s deep understanding will support the business and elevate our current proposition in this sector while finding new expansion opportunities.”
Frasers Group also owns Sports Direct, Lilywhites, House of Fraser, and Flannels in the U.K. and Eastern Mountain Sports and Bob’s Stores in the U.S.
