Fox River Mills has named a new sales representative group for upstate New York and western Pennsylvania.

Results Sales and Marketing, whose principal representatives include Kirk Miller and Jim Moore, will represent Fox River in those regions.

According to Miller the decision to join Fox River was an easy one. “It provides an opportunity for us to work with a state-of-the-art organization that has a strong reputation for service and quality. That's a pretty solid foundation upon which to build a business and territory.”

Miller is well-known in the outdoor industry. He has taken the experience gained with EMS, Slumberjack and Bell Bicycle and turned it into a successful sales agency. Moore brings more than 20 years experience developing sales, promotion and advertising programs for the consumer packaged goods industry.

“That broad sales agency experience is a definite bonus for Fox River,” notes Joel Anderson, Fox River national sales manager. “We're thrilled Results Sales and Marketing will be representing us in upstate New York and western Pennsylvania.”