Fox River Mills named Lorelei Shaw as their exclusive REI sales representative.

Shaw, based in Edmonds, Washington, is an industry veteran and has helped pioneer several brands’ success in the outdoor market.

“I’m very excited about the opportunity that Fox River has given me,” says Shaw. “Fox River is a great U.S.-made brand that is poised for tremendous growth.”

Joel Anderson, Fox River Divisional President, is thrilled to have Shaw on board. “Because of the programs we have going with REI, it’s critical to us and to them to have a representative who is completely REI-focused. We are fortunate to have Lorelei on our team.”

Anderson is quick to point out that Fox River’s Northwest-based rep group of MacDonald, Schalkle and Associates is still in place to handle all other accounts in Idaho, Montana, Oregon and Washington.