Fox River has inked a sponsorship deal with the WEDALI (We Eat Dust…And Like It) Adventure Racing Team. Justin Bakken, Scott Lund, Paul Bronkhorst, Ellen Farseth and Scott Erlandson (all with ties to the Midwest) make up the team and recently placed 6th in the U.S. Adventure Racing National Championship.

“This sponsorship was meant to be,” says Fox River branded division president Joel Anderson. “With several of the WEDALI members having ties one way or another to Iowa, and in Scott Lund’s case, family ties directly to Osage, we were excited to sponsor them.”

According to Fox River, extreme high-performance apparel is an integral part of adventure racing and socks are especially critical.

According to Lund, “whether trekking, mountain biking, or paddling, your feet take a pounding during any adventure race. It’s inevitable that they’re going to get wet. Socks that comfort your feet as well as shed water and dry quickly are key. We’ve found that Fox River socks fit great, feel great, and perform great under the rugged conditions of adventure racing. Fox River socks make for happy feet, and happy feet make for happy racing!”