Fox River Mills, Inc., has named Mike Lilly as the new sales representative for the upper Midwest.

Lilly will handle Fox River sales in North and South Dakota, Minnesota, Wisconsin and Northern Illinois.

Fox River has also hired Kent Bocks and his agency Bocks & Associates as the new sales representative group in Northern California and Northern Nevada. Bocks & Associates includes his brother Spence Bocks and nephew Arlo Bocks. The group also represents PolarMax Thermalware, Schuessler Knitting Mills, and High Sierra Bags.

“We are excited about the changes going on at Fox River,” says Fox River Divisional President Joel Anderson. “It’s all about serving our customers better and ultimately growing our brand.”