Fox Racing has appointed NorthernMark Agency, based in Pleasanton, CA, as sales agency for the company’s Northern California/Northern Nevada region.
“Northern California is a very important region for Fox Racing and it was crucial for us to create a structure that unified our presence in this hotbed of the mountain bike business,” said Daran Godfrey, Fox’s director of bike category sales for North America. “We have decided to consolidate from a dual-territory/dual-agency NorCal structure into a single region managed by a single agency to create the best brand presence, dealer experience and execute unilaterally on our brand initiatives.
“We are extremely happy to link up with NorthernMark, as they are an agency that is centered around top-echelon brands. With over 50 years of combined retail, wholesale-independent and factory rep experience in the Bike and Outdoor business, they have the horsepower and understanding of what it takes to grow retail partnerships,” Godfrey added.
Jeff Hopkins, NorthernMark principal, will lead efforts for Fox alongside Nick Moreda and Barrett Young. The group currently represents industry brands Santa Cruz Bicycles, Thule, GoPro and CamelBak.
“When I received the initial call from Daran, I was beyond stoked to explore the opportunity. Fox Racing fits perfectly into what we have going on and truly rounds out our strong and focused portfolio of excellent brands. They are a leader in the MTB apparel, hardgoods and accessories space, and we really look forward to a great future with the brand,” Hopkins said.
