Fortune Brands golf division netted $1.3 billion in sales in 2005, with 70% of that originating in the U.S. market. Sales of Titleist and Pinnacle golf balls accounted for roughly 40% of sales while sales of clubs accounted for 30%. Shoes, outerwear and accessories accounted for the balance.
The company stated that average selling prices were up in almost every category, and over 20% of the companys sales were from new products.
FO is looking for “low single digit” organic growth from the golf division moving forward as rounds of play should increase substantially when baby boomers start retiring.
