Fortium Holdings Corp. has entered into advisory agreements to support its wholly-owned subsidiary, Norr LLC, which is launching the Norr skateboard brand with plans to expand into other sporting goods categories in the future. The advisory team includes Brian McKinley, Alex Souêtre and Mike Burgess.
McKinley will assist Norr in the management of Norr’s production and fulfillment operations. He previously worked at Motek, Inc., assisting in the development and implementation of warehouse management solutions for multiple industries. He provides operational software solutions and services to the warehouse and logistics industry using Left Foot Software, LLC and Quality Logistics Outsourcing, LLC.
Souêtre will assist Norr with the creative design of its products for its target demographic of young, action sports enthusiasts. He has worked for over 10 years as an art director and photographer in various industries, with experience as a designer for Boston-based NU-Marcom magazine, a junior art director for the Paris-based advertising agency, Darewin, a film producer in Los Angeles, and currently as an art director for companies, including SOVRN Skateboards.
Burgess will help oversee Norr’s integrated marketing strategy, which integrates branding efforts with social media to drive awareness for Norr products. He has over 10 years of marketing experience working for companies, including The Berrics, as head of production; Commune Capital as a content manager and SOVRN Skateboards as marketing director.
“We are extremely fortunate to have secured and be partnering with such a deeply-experienced and highly-regarded group of leaders,” said Richard Horgan, CEO, Fortium. “With the close collaboration and advice from such a talented group of individuals, combined with the rapidly growing popularity of the action sports market, we believe that Norr is extremely well-positioned to quickly achieve its goals of attacking this robust growing market with the formation and expansion of Fortium into the action sports world.”
Founded in 2021, Fortium is a holding company with two wholly-owned subsidiaries—Elysian Premium Corp and Norr with plans to provide sporting equipment at affordable prices through platforms including Amazon.
