Formula4 Media is launching a Sportstyle Show in the Fort Lauderdale Convention Center from June 14-16, 2017.
The inaugural event will include a conference, trade show and consumer expo.
One unique feature is the addition on Friday, June 16 of the Sportstyle Consumer Expo that’s designed to resemble a “trunk show.” Company tech reps will be able to interact with consumers attending educational seminars, a fashion show, product demonstrations and appearances by celebrity athletes. Runner’s Depot is the event’s host retailer.
“Some pundits are saying the athleisure business is already saturated, but they are way off base,” said Mark Sullivan, president of Formula4 Media, the producers of the show, in a statement. “We’re still at the beginning of a major change in the way women and men dress to suit their active lifestyles.”
Formula4 Media also hosts The Running Event, the 11-year old show serving the specialty running industry. In 2014, it launched the Running & Fitness Event For Women in Chicago.
