Forloh, the technical outdoor brand, announced the appointment of Nick Skally to VP marketing and e-commerce. Launched in 2020, Forloh is a U.S.-based brand focused on the hunt and fish space.
Skally brings over 20 years of corporate experience with globally-recognized brands including Nordica, Ski and Malibu Boats and, most recently, served as a contract brand strategist for marketing agencies on the East Coast. His recent agency work included consulting on Forloh’s brand and digital marketing strategies, leading its marketing and e-com VP role.
Skally is responsible for leading the company’s marketing and e-com teams and in growing the brand’s awareness, online presence and driving sales.
“Nick brings the digital expertise and brand strategy we need to further accelerate the amazing momentum the brand has built over the past two years,” said Andy Techmanski, CEO and founder, Forloh. “We have big plans for Forloh, and we’re focused on building a team that will take us to the next level and beyond as we expand into the broader outdoor market.”
“People are seeking out value-based brands, and that’s exactly the Forloh vision,” said Skally. “We’re building a brand of high-performance and truly innovative technical outdoor clothing while supporting American job creation and investing in cause-based programs around conservation. We’re also setting a new standard in bringing innovation to market more quickly by keeping our manufacturing and development right here in the states.”
Forloh’s flagship retail stores are located in their home of Whitefish, MT and in Austin TX with eyes toward retail expansion over the next two years.
Photo courtesy Nick Skally
