Revelyst, Vista Outdoor’s Products segment, reported entering a consulting agreement with Andrew Stalbow. Initially, he will lead digital content and gaming for its San Diego-based golf brand, Foresight Sports.
Vista Outdoor acquired Foresight Sports, a golf simulator maker, in 2021. Stalbow’s consultancy became effective on November 3.
Stalbow had been CEO at Seriously, a company he co-founded in 2013, which created the mobile game and brand Best Fiends. Before that, he was executive vice president of strategic partnerships at Rovio Entertainment, creators of Angry Birds, where he oversaw commercial strategy.
At Foresight Sports and Revelyst, Stalbow is responsible for building on its tech platform to develop the companies’ media and gaming strategy and enhance the consumer experience.
“I have known Andrew since the early days of Angry Birds and have always been inspired by his brand vision, his authenticity as a trusted partner and his passion for digital gaming and storytelling,” said Eric Nyman, CEO of Revelyst. “The Precision Sports and Technology platform at Revelyst, with our leading brands of Foresight Sports and Bushnell Golf, has incredible potential, and bringing Andrew aboard will enable us to grow and expand our brand and our digital gaming capabilities beyond what anyone imagines today. Foresight Sports’ digital gaming platform, FSX Play, is the world’s most comprehensive ecosystem for golf improvement, enjoyment and competition. The addition of Andrew to lead FSX Play and our digital gaming efforts across the company will fuel growth, strengthen our connection to consumers, build brand awareness and loyalty and accelerate the adoption of our golf technology. We are thrilled to bring him on board as a consultant leading this effort.”
Nyman was previously president and COO at Hasbro before joining Vista Outdoor in July.
Stalbow will use his brand-building expertise to help Foresight further develop its FSX Play environment as part of the digital golf universe. Foresight Sports’ patented software allows users access to integrations, leagues, skill-building games, and courses, including virtual play at golf locations worldwide.
“Andrew’s background and experience have us even more excited about the potential for Foresight Sports,” said Jon Watters, co-president and general manager of Foresight Sports and Bushnell Golf. “Our software platform is a big part of what makes us the undisputed leader in the space, and we can’t wait to bring our digital ecosystem to yet another level.”
Stalbow is a faculty adviser at UCLA Anderson School of Management, an adviser at the venture capital firm Courtside Ventures and various startups, and a vice president at SpecialEffect, a charity for disabled gamers.
“When I worked with Eric Nyman previously, more than anything else, he valued a brand’s passion, integrity and authenticity,” said Stalbow. “I hope that with my experience, I can support Foresight Sports and Revelyst as we invest into those values and work together to develop the content, brand and media experience for Foresight Sports and Bushnell Golf customers.”
Revelyst’s other brands include Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, and Simms Fishing.
Photos courtesy Foresight Sports, Revelyst
