
EXEC: Columbia Using Temp Stores to Offload Excess Goods as it Fights to Right-Size
While the company is focused on improving the Columbia, Sorel and Prana businesses through investments in innovation and marketing, the company only has to look as far as its Mountain Hardwear brand and new leadership and direction to see early results of similar efforts.

Adidas signs 2024 NFL Rookie Classmates to Athlete Roster
2024 NFL Rookie Classmates Xavier Legette, Adonai Mitchell, Rome Odunze, Michael Penix, Jr. signed with Adidas as they begin their pro careers.

Report: U.S. Footwear Market Flat Year-Over-Year in First Quarter
Circana is reporting that the footwear market turned a corner in the first quarter, in terms of retail sales, as U.S. footwear industry sales revenue remained on par with Q1 2023, at $9.1 billion, and units sold experienced a 1 percent lift.

Report: Sporting Goods Manufacturers’ Sales Grew 4.2 Percent in 2023
In 2023, the sporting goods industry grew 4.2 percent compared to 2022, reaching $121.66 billion, according to the SFIA report, and grew 26.8 percent compared to 2019 pre-pandemic levels.

Skechers USA Gets International and DTC Lift to Post Solid First Quarter Results
DTC sales grew 17.3 percent to $829.8 million for the quarter, including increases in APAC of 16.5 percent, AMER of 10.5 percent, and EMEA of 62.4 percent. Direct-to-consumer volume increased 15.5 percent and average selling prices increased 1.6 percent.
Columbia Sportswear Ups 2024 Profit Guide, Maintains Sales Decline
First quarter net sales decreased 6 percent to $770.0 million. The decline primarily reflects lower wholesale net sales in the U.S. and Canada, driven by retailer cautiousness, a challenging competitive environment and generally soft consumer demand.

Hoka to Open New Retail Store in Honolulu
Ala Moana Center, Hawaiʻi’s largest open-air shopping center, located steps away from Ala Moana Beach Park, will welcome Hoka as a tenant next month.

Deckers Brands Appoints President of Global Marketplace
The company promoted Marco Ellerker to the newly created role, effective August 1. Ellerker has worked in various operational roles at Deckers since 2017, most recently as SVP and GM of the EMEA region, Japan and Distributors Asia Pacific.

Foot Locker to Debut New Global Store Concept
As FL continues progressing against its Lace Up Plan, the retail experience delivers on the promise to “power up its portfolio while providing an omni-focused customer experience.”

Ecco Golf x Rick Shiels Drop Limited Edition Biom C4
The limited-edition shoe offers the same functionality as the original Biom C4, which Shiels lauds as “his favorite style from the current Ecco Golf collection.”

Revelyst Hires Chief Supply Chain Officer
Effective April 22, Joe Beck, a longtime supply chain and business operations leader assumed the role as chief supply chain officer.

Hibbett Sports to be Acquired by Finish Line, DTLR Parent
Mike Longo will continue as Hibbett’s President and CEO, and Jared Briskin will take on the role of Hibbett COO. Hibbett will maintain HQ in Birmingham, AL.

Burton and Spy’s Winning Moves in the Wholesale Game, Part 2
This is Part 2 of 3 in a series of sponsored posts from ENDVR.

Agilitas Sports Inks Lotto Brand License for India, Australia and South Africa
Agilitas Sports secured the rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia and soon in South Africa.

The Lycra Company to Bring Bio-Derived Lycra Fiber to Market
The campaign will inform the active outdoor industry of the advantages of using dent corn as a feedstock for apparel, featuring Iowa farmers growing the corn to create the next-gen of Lycra fiber.