
Hoka to Open New Retail Store in Honolulu
Ala Moana Center, Hawaiʻi’s largest open-air shopping center, located steps away from Ala Moana Beach Park, will welcome Hoka as a tenant next month.

Deckers Brands Appoints President of Global Marketplace
The company promoted Marco Ellerker to the newly created role, effective August 1. Ellerker has worked in various operational roles at Deckers since 2017, most recently as SVP and GM of the EMEA region, Japan and Distributors Asia Pacific.

Foot Locker to Debut New Global Store Concept
As FL continues progressing against its Lace Up Plan, the retail experience delivers on the promise to “power up its portfolio while providing an omni-focused customer experience.”

Ecco Golf x Rick Shiels Drop Limited Edition Biom C4
The limited-edition shoe offers the same functionality as the original Biom C4, which Shiels lauds as “his favorite style from the current Ecco Golf collection.”

Revelyst Hires Chief Supply Chain Officer
Effective April 22, Joe Beck, a longtime supply chain and business operations leader assumed the role as chief supply chain officer.

Hibbett Sports to be Acquired by Finish Line, DTLR Parent
Mike Longo will continue as Hibbett’s President and CEO, and Jared Briskin will take on the role of Hibbett COO. Hibbett will maintain HQ in Birmingham, AL.

Burton and Spy’s Winning Moves in the Wholesale Game, Part 2
This is Part 2 of 3 in a series of sponsored posts from ENDVR.

Agilitas Sports Inks Lotto Brand License for India, Australia and South Africa
Agilitas Sports secured the rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia and soon in South Africa.

The Lycra Company to Bring Bio-Derived Lycra Fiber to Market
The campaign will inform the active outdoor industry of the advantages of using dent corn as a feedstock for apparel, featuring Iowa farmers growing the corn to create the next-gen of Lycra fiber.

Allbirds Adds Tree Runner Go To Franchise
Tree Runner Go “draws inspiration from the company’s best-selling silhouette, the Tree Runner, with multiple innovations and upgrades.”

Elevate Textiles Names CEO and Board Director
A global textile solutions company, announced that Jeffrey P. Pritchett will join the company as CEO and Member of the Board of Directors on April 23.

Anta Opens AntaZero, a Carbon-Neutral Retail Store
Anta Group Executive Director and Co-CEO Lai Shixian and Anta Brand CEO Tsui Yeung opened the AntaZero store, advancing sustainable retail practices in China’s apparel and footwear industry.

After Two-Year Composting Experiment, Puma Drops Re:Suede 2.0 Sneaker
Puma will drop 500 pairs of the commercial version of the shoe on April 22, which incorporates the lessons it learned during the experiment and the feedback received from the volunteers.

United by Flame, Adidas Drops Largest Multisport Footwear Collection
“We’ve bound together that intrinsic desire and unwavering commitment to be the best on the global stage via a design that represents their [athlete] passion—a flame that burns bright in each of them.”

Callaway Appoints New Managing Director for EMEA Region
Ben Sharpe will act as managing director and president for the EMEA region, effective May 1, succeeding Neil Howie, who retires at the end of 2024 after 26 years with the company.