SGB Footwear

Allbirds Names Three Additional Distributors

With the completion of the three agreements, Allbirds has now signed distribution deals with 16 companies globally since shifting its primary distribution strategy from direct-to-consumer to wholesale distributors.

USTA Hires Chief Growth Officer

Mike McGoohan, former president and chief growth officer of Solo Stove, was appointed to the newly created role of chief growth officer for the United States Tennis Association (USTA). Reporting into McGoohan are Play & Competition, USTA Coaching, Marketing, Digital Strategy, Strategy & Innovation, and Industry & Sales departments.

Decathlon Acquires French Cycling Team

The French sporting goods chain has agreed to become the sole owner of Decathlon AG2R La Mondiale UCI World Tour, the French cycling team with UCI WorldTeam status, at the close of 2025. 

EXEC: Le Coq Sportif Sold in Bankruptcy Proceedings

A group led by Franco-Swiss entrepreneur Dan Mamane, have committed to investing an initial €70 million (US$82.1 million) into the company to revive its growth. Alexandre Fauvet, a former executive vice president at Lacoste and previously the chief executive of skiwear brand Fusalp, will serve as Le Coq Sportif’s new CEO.

EXEC: Former Brooks CEO Jim Weber Highlights Key Leadership Traits

At a keynote session held during Switchback Spring, which took place from June 16-18 at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, Jim Weber, former CEO of Brooks Running, listed focus, curiosity and trust as his “winning” trifecta formula for leadership success.

Varsity Brands’ Debt Ratings Upgraded

Moody’s Ratings upgraded Varsity Brands, Inc.’s debt ratings due to improving EBITDA margin, stronger free cash flow generation, and declining leverage, supported by momentum in both its BSN and Varsity Spirit businesses.

Imbox Protection Acquired by PE Firm

Altor Fund VI, a Swedish private equity firm, has acquired a majority stake in Imbox Protection A/S, a Danish company specializing in footwear protection technology, while entering into a partnership with the company’s former founder and owners, Réné Marker and the Grundtvig family.

Rack Room Appoints Chief Merchant and Chief Digital Officer

The company promoted Brian Burnett to senior vice president, chief merchandise officer and Molly Hartney to chief digital officer, a newly created role. Burnett has been with Rack Room Shoes for nearly nine years, having previously served as general merchandise manager. Hartney joined the company as chief marketing officer in 2021.