Adidas Appoints U.S. Soccer Marketing Chief
Aaron Maines, formerly at the sports agency Wasserman, will oversee its U.S. soccer sports marketing business, including the brand’s partnerships with Major League Soccer, Major League Soccer clubs and pro athletes.
Beyoncé’s Stylist Launches Athleisure Line At SIX:02
Celebrity stylist Ty Hunter, best known for working with Beyoncé, partnered with apparel brand Reflex on a capsule athleisure collection exclusively available at SIX:02, Foot Locker’s women’s banner.
Adidas Will Gift An Island For Breaking NFL Combine Record
Adidas Football is offering the opportunity to win an island to the pro prospect in Indianapolis who breaks professional football’s recognized 40-yard dash record.
Denver Formally Opens Up Talks For Outdoor Retailer
Governor John Hickenlooper, Senator Michael Bennet and Senator Cory Gardner on Monday sent a joint letter to the Outdoor Retailer Show to encourage its consideration of Colorado as the new home of its trade show.
Bass Pro Shops Founder Earns Recognition For Conservation Efforts
Johnny Morris, founder of Bass Pro Shops, received special recognition during the 41st annual NWTF (National Wild Turkey Federation) Convention and Sport Show in Nashville.
Nike And FIBA Partner To Grow Basketball Globally
The agreement makes Nike the official partner for product and marketing at FIBA’s biggest competitions, including the FIBA Basketball World Cup.
Invista Mulls Sale Of Apparel And Advanced Textiles Business
Invista is exploring strategic alternatives for its Apparel & Advanced Textiles business, including Lyrca and Coolmax fiber. These alternatives include potentially selling, or retaining and further investing in the business within Invista.
VF Corp. Acts To Minimize Impacts On Endangered Forests
The parent of The North Face, Vans and Timberland released its Forest Derived Materials Policy, which sets formal guidelines for the company’s purchasing preferences and use of sustainable forest materials and products.
Berkshire Hathaway’s Apparel And Footwear Brands Slip In 2016
Berkshire Hathaway reported its revenues among its apparel and footwear brands, which includes Russell Athletic and Brooks, declined $81 million, or 1.9 percent, in 2016, according to its just-released 10K filing. The decline reflected lower footwear sales and the impact of a divestiture by Fruit of the Loom in 2015.
Bass Pro Shops Announces 2017 Fitness Series Dates
Early registration opened for the 2017 Bass Pro Shops Fitness Series, the 11th annual lineup of races and runs celebrating health and wellness, outdoor adventures and wildlife conservation in the beauty of the Ozarks.
HanesBrands Earns 10th United Way Campaign Excellence Honor
HanesBrands has pledged $2.1 million this year for the United Way of Forsyth County and surrounding communities, as well as donated food items and volunteer hours to community agencies.
Adidas Launches Shoe To Chase Two-Hour Marathon
Adidas unveiled the Adidas Adizero Sub2, a marathon shoe designed to take athletes below the two-hour barrier.
New Balance Signs Francisco Lindor
Other high-profile MLB players to wear New Balance cleats include Jose Altuve, Robinson Cano, Dustin Pedroia and Yoenis Cespedes. Lindor was with Under Armour.
Foot Locker Thriving Despite Mall Woes
Driven by a healthy appetite for running lifestyle product and its positioning as the headquarters for sneakerheads, Foot Locker Inc. reported fourth-quarter earnings that handily exceeded Wall Street targets. Foot Locker will wind up becoming one of the few mall operators to report that traffic grew over the holiday season.
Aisle Talk, Week Of February 20
Top headlines from the active lifestyle industry you may have missed this week.
